Areas of Practice

 

Publicity/PR Strategy

Publicity is giving the audience a reason to talk about and connect with you. We develop client awareness through effective and consistent placement on local and national outlets in radio, television, print and web publications. We will develop a targeted list of media list, PR strategy, and press releases for clients. Specific pitching fees are billed seperately from the PR strategy development. APM Group works to raise awareness about your brand, connect with current audiences and introduce you to potential audiences.


Digital marketing and analytics

Through creative and strategic positioning we create innovative social media strategies surrounding your initiative to ensure word-of-mouth visibility and brand awareness. Includes, but not limited to:

  • Blogging
  • Social Media Management
  • Website Redesign
  • Newsletter Design and Distribution
  • SEO & Marketing Analytics


Artist Representation

We help artists clarify, define and come to consensus on their brand “DNA”, brand values, brand positioning, key messages, and target audiences. We manage scheduling and outreach for performance opportunities, and thrive in protecting, and publicizing  your brand through measurable strategic planning. The way people connect with an artist is constantly in flux, so an artist must adapt quickly. APM Group tailors each contract according to a project’s scope, size, and budget.


corporate communication strategy

The startup and small business marketplace is still a new and fierce frontier that requires branding and strategic communicaton advice from professionals who are deeply entrenched in the particularities and language of the corporate world. Our firm gives you an holistic approach, so your company can get the best competitive advantage to reach your goals.


Event Management

We organize and implement a variety of events from album release or listening showcases, band auditions, music festivals, welcome receptions, or the launch of a new product, to birthday parties, breakfast meetings and corporate gatherings.

This includes: press management, guests & VIP lists, timelines, invitations, RSVP management, and on-site/day-of management.